It is never 100% of leads converted to customers. This is why the fundamental goal of lead generation is to generate quality leads that can be used to fill the sales funnel. Generating best leads is essential, as is clear. It may help you:

Target right people: Businesses may concentrate their efforts on pursuing certain markets, which can save money and boost sales (improved ROI).

Develop brand awareness: Lead generating can enhance brand recognition and reputation. You will be in a better position to inform them about the benefits and features of your brand's products once they get familiar with it.

Brand Identity:

Businesses can create broader networks of consumers with similar interests, which may enhance customer loyalty.